Connecting my systems and ERP
You notice it immediately when systems within an organization don’t talk to each other. Salespeople have to call the inside sales team to check current stock, order data is manually retyped from the CRM into the ERP, and customers wait unnecessarily long for an answer regarding their delivery status.
We never build an integration, for example, between Salesforce and your ERP, as a technical goal in itself, but always as the engine behind your further growth and efficiency. By bringing worlds together, we eliminate duplicate entries and create real-time insight across the board. We ensure the data flows, allowing your team to act faster and make decisions based on facts instead of assumptions.
Automation in practice: from quote to production
Integration as the foundation for process automation
As soon as data silos disappear, you can automate processes across multiple systems and completely eliminate manual handovers.
From configuration directly to production
For clients such as Hapert Aanhangwagens, a quote from Salesforce CPQ is automatically converted into an error-free, producible order in the ERP (Ridder iQ).
Faster cycles without errors in the chain
The combination of automation and integration significantly shortens sales cycles and structurally eliminates human error.
More control?
What an integrated landscape delivers
Efficiency in your processes
- No duplicate data entry between CRM and ERP
- Less manual work and lower error sensitivity
- Faster lead times in your operations
- Reliable data as a foundation
One central source of truth
- Direct insight into current stock levels
- Real-time insight into orders, prices, and invoices
- Better decision-making based on facts
Fluid flow
- No unnecessary noise between departments
- Orders flow directly through to production
- A solid foundation for process automation
How we connect systems
The technology we deploy always follows the needs and complexity of your application landscape. We generally employ three approaches:
Direct connection
For straightforward landscapes, we configure proven standard connectors. An effective solution to quickly and reliably build a bridge between two systems.
Pragmatic middleware
Through solutions such as Azure Logic Apps or n8n, we ensure fast, flexible orchestration of data flows when multiple applications need to talk to each other.
Enterprise API-led
For complex, heavy IT landscapes with high order volumes, we implement MuleSoft. This platform offers central control with reusable API building blocks, making your landscape extremely scalable.
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What can we connect your application landscape to?
In short, we can connect Salesforce to virtually anything, as long as the business case makes sense. We have in-depth experience with the data models and logic behind large ERP systems such as SAP, Ridder iQ, Exact, AFAS, and Microsoft Dynamics Business Central. In addition, we build connections with B2B e-commerce platforms, PIM systems, and financial back-end applications on a daily basis.
Strategische inzichten over het koppelen van systemen en ERP
Verdiep je in koppelen
Ontvang het executive stappenplan voor een samenhangende strategie binnen Salesforce.
Jaäl Pekelder
Sales Consultant
Architecture and data quality first
We don’t just plug things in randomly. A successful integration stands or falls with the context of your data. That is why we use a clear and secure approach:
Validation of the business case
We only build the connection if the business case makes sense. Whether it’s a large ERP or an e-commerce platform, the “why” comes before the “how.”
The clear integration scan
Before a single line of code is written, we map out the application landscape. We analyze the dependencies and determine exactly how the data flows between the systems should run.
Data quality and context check
If the data in the source is polluted, an integration only moves that problem to another system. We thoroughly test whether the data is in order and whether things like pricing tiers and customer conditions match exactly.
Building the bridge on a solid foundation
Only when we are certain that the foundation is sound and the data is usable do we build the actual connection.
Frequently Asked Questions
Why is a connection between Salesforce and my ERP necessary?
Without a connection, you operate in silos. This leads to manual data entry, high error sensitivity, and process delays. A connection ensures a single source of truth, giving sales reps direct insight into stock levels and invoices, and ensuring orders flow flawlessly into production or logistics.
Which system is leading after integration: the CRM or the ERP?
That depends on the type of data. Generally, Salesforce (the CRM) is leading for customer data, interactions, leads, and the sales pipeline. The ERP remains the source for financial data, stock levels, bills of materials (BOM), and invoicing. We set up the integration so that each system remains the ‘master’ of its own specialty.
Which integration technique or middleware do you advise?
There is no one-size-fits-all solution. For some systems, a direct connection or pragmatic middleware like Azure Logic Apps is sufficient. Are you processing tens of thousands of transactions a day across dozens of applications? Then we recommend an enterprise architecture via Salesforce MuleSoft.
What is the difference between a direct connection and a platform like MuleSoft?
With a direct connection (point-to-point), you build a bridge between two specific systems. As more applications are added over the years, an unmanageable ‘spaghetti’ of connections often emerges. MuleSoft, by contrast, acts as a central hub. Applications don’t talk directly to each other but interact via reusable building blocks (APIs) within the platform. This makes your IT landscape scalable.
Can you handle complex ERP data such as customer-specific pricing tiers and stock?
Yes, this is our specialty. Especially in sectors with complex products, standard gross prices are not enough. We ensure that customer-specific discounts, pricing tiers, and real-time stock information are securely and correctly unlocked within Salesforce.
How do you prevent a connection from breaking after a system update?
Continuity is the foundation of a healthy datastroom. We prevent disruptions by establishing solid, logical connections and testing them thoroughly before go-live. Additionally, we actively monitor integrations, allowing us to identify and resolve potential deviations—often before they even become a problem.
