Give partners and customers direct access: portals & platform
Waiting is one of the biggest growth barriers in any modern value chain. When a dealer has to call to get a current price, a customer has to email for stock status, or an invoice takes days to arrive, your organisation loses momentum. In that window, the end customer may already have looked elsewhere.
With Salesforce Experience Cloud, we don’t build a standalone website — we build a secured digital gateway directly into the core of your organisation. We bring service, sales, and e-commerce together in a single integrated environment, giving partners and customers the autonomy to do business on their own terms, 24/7, while you keep full control over your data and processes.
Autonomy and self-service as a growth engine
Always open for business
Dealers and customers are no longer tied to your office hours. They log in when it suits them, to place orders, check shipment status, or download historical documents.
Accelerate sales
Give external parties the right tools. Through an integrated product configurator, they can independently configure complex products without errors, no more hours spent manually piecing together quotes in your back office.
Centralise service
Let users raise tickets or submit return requests (RMA) themselves. These requests arrive in your Service Cloud fully structured and with the right context already attached, so your team can reach a resolution faster.
Gain control?
What an integrated portal delivers
Commercial edge
- Dealer lead registration and management
- Independently generate 100% accurate quotes
- B2B e-commerce with account-specific pricing
Back-office relief
- Invoice and order history self-service
- A sharp reduction in routine phone calls
- Every service request arrives in context
Error-free end-to-end integration
- Inzicht in ERP-data zoals voorraad en levertijden
- Geen handmatige overdracht of dubbele invoer
- Configuraties direct als order in het ERP
Our specialisations in portals & platforms
We build portals that integrate and accelerate processes. Depending on your audience and your digital landscape, we deploy the right building blocks.
Dealer portals
Turn your dealers into your best sales force. Give them direct visibility into their own pricing, real-time inventory, and the tools to register leads securely.
Customer portals
The complete digital customer journey in a single portal. Combine order history, easy ordering, and direct service support for your end users.
Salesforce Experience Cloud
The solid foundation behind our platforms. Fully configurable to your brand identity and connected to all your CRM data.
Integration & connectivity
The engine behind every successful portal. We surface real-time data from your ERP, whether Ridder iQ, SAP, or another system, securely to the front end, without the lag of data migrations.
AI & process optimisation
Add intelligence to your platform. Deploy AI to handle service questions autonomously through your knowledge base, or to simplify complex processes for the end user.
+28% hogere forecast-betrouwbaarheid binnen 4 maanden
De verbeterde forecast-betrouwbaarheid bij Vredo kwam niet voort uit één losse optimalisatie, maar uit een samenhangende Data & AI-aanpak binnen Salesforce. Diezelfde structuur is toepasbaar in iedere organisatie waar data strategisch wordt ingezet.
Trusted by organisations including
B2B complexity and role-based control
In a business environment, procurement processes are rarely straightforward. Approval structures typically have layers — a buyer prepares an order, but a manager has to give the final sign-off. We understand that dynamic and design the portal around it.
We don’t build an entirely new permissions structure from scratch; we reuse the logic from your back end. After logging in, each user sees only the prices, documents, and actions that match their specific role exactly. That keeps security airtight and ensures partners never get in each other’s way.
From static page to interactive experience
A well-built portal grows with your needs. We design for maximum personalisation: a dealer in Germany sees different products and lead times than a partner in the Netherlands. Because all interactions are captured directly in Salesforce, your sales and service teams also get a 360-degree view of what is happening online.
This puts you in a position to act proactively. The moment a dealer starts building a large quote but doesn’t complete it, an account manager can step in immediately. The portal becomes a genuine extension of your commercial team.
Strategische inzichten over het portalen & platformen
Verdiep je in Salesforce
Ontvang het executive stappenplan voor een samenhangende strategie binnen Salesforce.
Jaäl Pekelder
Sales Consultant
Four steps to a working portal
We start by mapping the dependencies in your current landscape, so nothing comes as a surprise further down the road.
User experience & blueprint
We identify which functionality will have the greatest immediate impact for your dealers or customers, map out the ideal route, and define the functional scope of the platform.
Data model & integration design
How do data from your ERP and CRM come together safely and in real time? We design the architecture so that information is always current and accurate when a user needs it.
Build & configuration
We build the interface, the underlying logic (including CPQ), and the permissions structure in Salesforce Experience Cloud — fully aligned with your brand identity.
Testing & go-live
After thorough testing of data flows and authorisations, we manage the go-live. We focus on adoption, so that your partners and customers find their way to the portal from day one.
Frequently Asked Questions
What is the difference between a dealer portal and a customer portal?
A dealer portal focuses on partner collaboration, sales support and lead management. A customer portal is aimed at the end user and typically places greater emphasis on service, invoicing, and repeat orders.
How does ERP data become visible to users in real time?
Through secure connectors, we pull data, such as stock levels or pricing, directly from your ERP system the moment a user logs in or takes an action. The information is always current.
Can external users configure complex products themselves?
Yes. By integrating Salesforce CPQ, we enforce the technical logic. Users can only configure combinations that can actually be produced.
How do you handle data security and access rights?
We leverage Salesforce’s security architecture. Through permission sets and profiles, we control — at the individual level — exactly what each person can view or change.
Is a portal suitable for after-sales and service requests?
Absolutely. A portal is the ideal place for submitting warranty claims, uploading photos of defects, and downloading technical manuals, all without involving a member of staff.
What role does AI play in a modern portal?
AI in a portal can, for example, answer service questions instantly through an intelligent knowledge base (AI search), or make proactive recommendations to customers based on their order history.
